A SWOT analysis of Sony Corporation shows capabilities to improve business performance in the electronics, gaming, entertainment, and financial services markets. Public Domain Sony Corporation is a major firm in the electronics, gaming, entertainment, and financial services markets.
Howeve, in the past years, Sony has been facing only a moderate success with a low market share and low brand awareness in China. Value Proposition The VAIO differentiates itself by being a one of kind portable laptop available in different colors and light in weight.
It distinguished itself by having the software already loaded and came with a distinctive advantage of the multimedia software, which allows video and photo edition, and music software.
Hence, most-likely individuals and not business professionals nor enterprises, mainly image-conscious business professionals, who want to create a statement about the brand of computer they buy.
The Sony Vaio is among of the best laptops showing a high competition to the other companies producing laprops such as DELL, HP, and many more showing with its classical designs good performance and the high quality. What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. The analysis gives a clear picture of Sony's business Sony Corporation: Strengths, Weaknesses, Opportunities, Threats Perhaps one of the best ways to do this is by creating a SWOT – that.
Chinese perception of Sony and VAIO VAIO is valued mainly by high-end consumers, who typically prefer to buy genuine brands rather than copycats, Swot analysis for sony vaio laptops are willing to pay a premium price for the intangible benefits.
Currently, Sony faces a moderate success in China, with a low market share for laptops, only 6. Therefore, Sony must work hard on creating brand awareness, but the current trend of an increasing status-seeking consumers segment, imply that over the next years Sony could enjoy an increase in brand penetration if the right segment and marketing plan is in place.
The question is, which study or combination of studies — would lead to the best plan for VAIO in China. Marketing research techniques used In the marketing plan included four various research studies: A large-scale study of Chinese laptop consumer including qualitative and quantitative data, a qualitative detailed report of interviews with Chinese laptop consumers, and segmentation studies that provided different pictures of the Chinese laptop consumer market.
They included face-to-face interviews, Internet and videoconferences, attribute ranking questionnaires e.
Recommended further research The studies were mainly qualitative whereas a more quantitative research would have been recommended to find out the correlation amongst global and local segments.
However, they match the values of the global segment of the Unfussy basics, which are likely to spend less and not buy genuine brands. Exhibit 2 Therefore, the Fashion oriented does seem to be an ideal segment for VAIO in China, since their values match Exhibit 4 and they have a high probability of purchasing Exhibit 3.
Comparing the Fashion Oriented local segment to a global segment they most likely match the Technosocializers who are also a good match segment for VAIO.
Meaning, using the global study to understand global perception and pitch a marketing strategy that could attract a global segment and at the same time apply it to the identified Chinese segments, the best recommendation would be for Sony to use a combination of both studies.
Therefore, when calculated the likelihood of purchase, it is clearly evident that the Status-focus are most likely to buy, because they rank Sony as a top brand and most-likely do not buy knockoffs.
The second strongest segment, to fit the values of VAIO and with a high probability of being a potential consumer are the Technosocializer segment Exhibit 2 Acting local, Sony would use the local study of CLUES Chinese laptop user survey where there is no visible major segment, since the spread amongst various segments is not significant.
The target for VAIO would be Chinese ranging from years old, with some education and middle to upper income. Considering that post generation represents approx.
Exhibit 7 However, once the segment size is multiplied by the probability of purchase the Status-focused segment out-performs the Techno socializers Exhibit 7.Sony Vaio Case Essay In China 74% of the people own a desktop and about half the population owns a laptop, considering that half of the country has broadband internet connection, and of the households that own a laptop almost 80% have internet at home, the market for laptop in China is very interesting for Sony.
Swot Analysis for Sony; Swot Analysis for Sony. Words Jan 21st, 8 Pages. • Information & communications - Among the key products in this category are Sony's VAIO line of laptops and PCs.
Growth of VAIO sales have outpaced that of the market, and continued growth is expected due to increased consumer adoption of Microsoft's Vista. VAIO, is a sub-brand of Sony’s products, computers.
The VAIO brand was established round the world in the year with a series of desktops. Now, there is a wide range of laptops under the brand.
The laptops sold by Sony in India include a series of Sony VAIO, this are VAIO SR, VAIO FW, VAIO tokage, VAIO CR, VAIO NR, VAIO TZ and VAIO SZ.
VAIO SR, boast on the excellence in mobility and perfection in performance.5/5(3). Sony Vaio Laptop Features Sony's newest Vaio series GRX laptop features a whopping ″ LCD screen, giving it a viewable area greater than most 17″ CRT monitors. The base model featuring the massive screen is the GRX, which starts at US$2, with a P4-M GHz processor, MB RAM, 40 GB hard drive, and CD-RW/DVD combo drive.
The laptops sold by Sony in India include a series of Sony VAIO, this are VAIO SR, VAIO FW, VAIO tokage, VAIO CR, VAIO NR, VAIO TZ and VAIO SZ. VAIO SR, boast on the excellence in mobility and perfection in performance.