A new type of glasses were introduced to stop this from happening called Aviator this name of sunglasses is still living strong in Ray Ban Is now a well-known and successful company and It holds a large hare In the global aware market. They now own 35 brand names In aware and are continuously expanding.
Part 1 Target market Ray Bans target market changed over time as in the asses ray ban specifically made the sunglasses for US air pilots the first photographs that were taken of the product were of army generals from then on the success of Ray Ban continued.
Hire a custom writer who has experience. It's time for you to order amazing papers! In the year of Ray Ban generally targets everyone from any age as it Is a well-known brand appeals to most of the market.
Marketing communications Ray Ban have been known to use various different marketing communications to convey there message the most recent marketing capping launched in by them is called Ray Ban legends communication campaign where it tells the history and spirit of 75 years of Never hide. Never hide is a motto Ray ban use and Is based on avian the courage to be yourself and freely express your personality.
Seven pictures were released to show the Icons and legends of the past present and future. These are seven Ray ban promotion strategies moment In time all Inspired by real life and every character wears ray ban. In April Ray ban promotion strategies Ray Ban legends Kampala was released and used across a wide range of communication channels Including both traditional and dealt communications strategies.
These were as follows Press Posters Arabian. The pictures from the impacting are in different eras so the Ray Ban products show the different styles and types of glasses is has created from when it began in In the pictures shown in the marketing campaign the pictures show different ages and working classes so this compliments the fact that Ray Ban can offer affordable but also expensive glasses to suit all.
Place Where the marketing promotion was posted via traditional and digital strategies which all lead to the Ray Bans website were a purchase can be made. This contributes to the place on the marketing mix as it gives access to the different distribution channels around the worlds where customers can buy the product.
Promotion The campaign compliments the promotion by using these pictures of people wearing a Ray Ban product and sending it across all of the communication strategies were people can see the product being worn by different people with different styles.
It also reaches most of the audience as Ray Ban has used a wide range of strategies. Another great idea would be to activate an Mainstream account this is a social media that uses only pictures to communicate and would be a great tool to get the marketing message across.
I would also recommend Ray Ban in using video to advertise and possibly tell the story clearer than you can from Just looking at a photo. Although these photos have seem to work I would think a clearer understanding can be made of the message they are trying to get across this can be done via TV advertisement or social Edie I.
Uploading videos to Backbone, Twitter, Mainstream and Youth. I think Ray Ban should use an incentive for example a discount on their next purchase or a chance to win a free pair of Ray Ban sunglasses to leave feedback on their experience with Ray Ban and use this in there marketing strategy.
I think this a great way of communicating with the customers and gives a new customer an idea of how good the glasses really are. Overall the company are doing a great Job in marketing communications from what I have researched they have almost every aspect covered.
Part 2 Television Advertising A commercial advertisement on television usually abbreviated in the I-J as an advert.
This is a span of television programming paid for by an organization for example Ray Ban which produces a message typically to market a product or service. This type of advertising has been used to promote a wide variety of products, services and ideas since the making of television. As said in the Journal of Advertising, Ion.
S re exposed. I agree with this as most of the I-J population watch television and I feel this is one of the best ways to market any type of product or service as it will reach the most people. There are many different strengths and weaknesses of advertising on television but with this being arguably the best way of advertising I would say that the strengths overpower the weaknesses.
Some of the strengths are that television is a convenient and flexible way of advertising to a widespread popularity with ease. It is also a great for reaching millions of viewers nationally and internationally. Strengths on television advertising are that it is possible to make a strong impact in a small amount of time.
This can be done by organizations using visual and audio effects. Marketers use sound, drama, and motion in order to ensure that they produce a strong and persuasive message.Cattedra Markets and Strategies The Eyewear Market Luxottica’s Leadership, Strategy and Acquisitions Relatore grupobittia.com Maria Giovanna Devetag Ray Ban, Persol, Christian Dior, Chanel and Oakley.
It is present in over nations in all the continents with about 61, employees. Ray-Ban Promotion Strategies Essay November 20, Marketing Promotion Strategies Ray-Ban in the 20th century has been able to prove its ability to maintain parallelism between its products and the century’s style determined by the American Culture.
A decade breakdown will . Ray-Ban Prada Gucci Burberry Michael Kors Versace Off-White. Exclusive. COACH FW18 Get inspired by the new collection’s bold New York attitude. Fall Edit. Shop Women's Sale. Polarized.
Make it yours. Men Shop by New Arrivals Our Picks Polarized Make it yours Kids Eyewear Oakley Goggles Shop All. Marketing Mix of Ray Ban analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Ray Ban marketing strategy.
The article elaborates the pricing, advertising & distribution strategies used by the company. The marketing mix of Ray-Ban define the marketing elements for successfully positioning Ray-Ban product market offer.
One of the best known models is the Four Ps, which helps define Ray-Ban price strategy, marketing options in terms of product, place, and promotion.
AT A GLANCE. Luxottica Group is a leader in premium, luxury and sports eyewear. Luxottica is a leader in the design, manufacture and distribution of fashion, luxury and sports eyewear.