The Executive Summary is a brief outline of the company's purpose and goals. While it can be tough to fit on one or two pages, a good Summary includes:
Here's an executive summary example: Terra Engineering Executive Summary Terra Engineering Terra Engineering is a new company that will provide high quality technical and environmental engineering services to its clients. Terra Engineering is scheduled to begin operations on July 16, Terra Engineering will provide a wide array of environmental consulting services to its market which includes: Terra Engineering will target small to medium sized companies and government organizations within the Southern part of Michigan including Detroit and surrounding areas as well as Southern Ontario.
Terra Engineering will seek major contracts with medium sized firms. Those contracts will be serviced with the assistance of strategic alliances, both with other engineering companies such as Randolf and Associates and Barnard and Barry Environmental, as well as other professional groups.
The environmental industry in Southern Michigan and Southern Ontario is an evolving sector which is comprised of companies and organizations that provide environmental technologies or goods and services which: In total, the environmental industry is represented by over 9, firms which range from one person operations to large multi-national firms.
This industry is a large employer of a highly skilled and productive workforce. It is estimated that approximatelyworkers are employed within this industry which is 1. Overall, the environmental industry and Southern Michigan and Southern Ontario is a growing one.
Market drivers in the environmental industry include such pressures as: Today, citizens, governments, businesses, lenders, investors, and organizations are becoming more aware of and placing more pressure on the importance of a healthy environment.
As a result, there is a growing demand for environmentally sound processes and solutions to possible present and future problems. The entire market has identified the increasing demand for environmental services since similar driving forces as the mainstream market have taken effect.
This is due to a number of key factors such as: The company's knowledge and awareness of the driving forces behind the increasing demand for environmental services like Terra Engineering by it's municipal and community markets will remain invaluable.
Presently, the need for environmentally specialized firms and businesses to fulfill this need is apparent and has become increasingly large. Terra Engineering will differentiate its company in the marketplace in 3 specific ways; the owners, Norm Johnson and Rupert Smith have been employed in the environmental industry for over 20 years and have unmatchable skills and knowledge of the industry; centralized location to the company's target market allows for full market reach and serviceability and a vision of growth for the company's market that will enable the application of contemporary tools to determine solutions for the surrounding areas.
Terra Engineering's sales strategy is three tiered. Thirdly, the company plans to aggressively promote its services with a higher profit margins to allow for maximized profits. It the first year of operations, Terra Engineering plans on breaking even. In years two and three the company will become more profitable as contracts and clientele increase and as the company learns to become more efficient in operations.
The initial start up expense for Terra Engineering include: Capital funds will be used to purchase building improvements, specialized field equipment software, and technical field equipment.The first part of your business plan that anybody will see is the executive summary.
It’s a brief look at the key elements of the whole plan—and it’s critical. The executive summary should. Dec 02, · The executive summary should contain enough information for the reader to get interested in reading the full plan and therefore should be the most compelling part of the business plan.
In this edited excerpt, the authors outline what to include in your business plan's executive summary and why. The first part of your business plan that anybody will see is the executive summary. MaRS – Business Planning and Financing Management Series Building Block 2 – The Business Plan and Executive Summary How to use this workbook guide 1.
Make it a team exercise—but make it quick. Pulling the background information and strategy together to create a coherent. A restaurant business plan is the most important ingredient for when you open a new restaurant.
A roadmap to success, the business plan will outline the opportunities and potential pitfalls your new restaurant will face.
The purpose of this business plan is to secure a $50, three-year Bank of America loan to fund the purchase and marketing of a food truck restaurant (Holey Moley LLP) in downtown Washington, D.C. Holey Moley was founded by Pat Jabroni and Mickey Jordan, Mexican food chefs and connoisseurs, in